Lookrwise
Waitlist open

Stop watching competitors. Start outsmarting them.

AI-interpreted page changes, SERP tracking, AI Overview monitoring — built for indie SaaS founders and small marketing agencies who can't afford enterprise CI tools.

Add a couple of details (optional, helps me prioritize)

Inviting daily · No credit card · See your spot the moment you join

SERP gap finder

Cross-references your rankings with every competitor's. Surfaces the keywords they own that you don't — ranked by opportunity. Same intel as the enterprise tools, fraction of the price.

AI Interpretation

Not just "what changed". Why it matters and exactly what to do — written by AI, in plain English.

AI Overview tracking

See exactly which sources Google's AI is recommending — and watch when you get cited (or lose it). The new SEO frontier, tracked daily.

How it works

Three steps. Then it runs without you.

1

Add competitors + keywords

Drop a domain — we fetch the sitemap and AI categorizes every page. Pick which to track. Add keywords or auto-discover what your domain ranks for in the top 100.

2

We watch, daily + hourly

Pricing and feature pages every hour. Everything else daily. Smart filters drop cookie banners, year updates, and A/B variants so the feed stays signal-only.

3

AI tells you what to do

On every Major or Moderate change: why it matters in 2 sentences, the concrete next step you should take in 48h, and revenue impact when it's pricing-related.

AI Interpretation

Why it matters. What to do.

Existing tools tell you a competitor changed their pricing page. That's a notification. Lookrwise tells you the strategic context, the recommended next step, and the revenue impact — written by AI, in plain English.

  • Strategic context for every Major and Moderate change
  • Concrete next step you can take in the next 48 hours
  • Revenue impact estimate for pricing-related changes
  • Urgency tagging so you know what to react to today
AI interpretationhigh urgency

Why this matters

Acme just dropped Pro pricing 33%. They likely launched a freemium tier two weeks ago — this is their reaction to slow Pro conversion.

Recommended action

Activate your annual-discount banner today and email Pro users about your 48h support response time.

Revenue impact

If 5% of your trial users were comparing on price, expect a 1–2% Pro-conversion dip until you respond.

SERP Tracking

Watch your rankings climb.

Daily SERP queries for every keyword you care about. We track your position, who owns the Featured Snippet, who's cited in Google's AI Overview, and the People Also Ask queries.

  • Position chart for the last 30 days, gap on 'not in top 100'
  • AI Overview citation tracking — see who Google's recommending
  • Featured Snippet ownership detection
  • Auto-discover what your domain already ranks for in top 100

Position

last 30 days
"competitor monitoring tool"

Page-change detection

See exactly what changed.

We crawl every tracked page on schedule, hash the HTML, and flag the moment something meaningful shifts. Cookie banners, timestamps, and random IDs get filtered out so the feed stays signal-only.

  • Hourly checks on pricing + features pages, daily on the rest
  • Smart filters drop noise (cookie banners, year updates, A/B variants)
  • Severity scoring (Major / Moderate / Minor) so you know what to react to
  • Side-by-side before/after screenshots
majorPricing2h ago

Pricing changed from $149 to $99. New section: 'Annual plans'.

moderateMarketing1d ago

Added section: 'Why teams choose us'. Removed testimonial: 'Best in class…'.

minorMarketing3d ago

Hero image swap. CTA copy unchanged.

Built for

Three teams, one workflow.

Indie SaaS founders

$1k–$50k MRR · 1–3 person team

Catch a competitor's pricing change before it bleeds your trial conversions. Battlecards in seconds for sales calls. Track your AI Overview citations as the SEO game shifts.

Solo SEO consultants

Freelance · 5–20 client domains

100 keywords across 20 competitors in one dashboard. Auto-generated content briefs with the exact angles top-10 results are missing. White-label reports.

Small agencies

5–15 people · multi-client ops

Manage every client workspace from one account. Slack alerts wired to client channels. Per-client battlecards your team can ship to sales in minutes.

Building in public

Solo founder. 4-week MVP. Public progress.

I'm shipping every Friday and posting weekly progress updates on X. You'll see the real numbers — MRR, signups, churn, the whole thing. If you want to follow the build, that's where I'll be.

@eliakuratli on X

Frequently asked

What does Lookrwise actually do?+
Three things: tracks every change on competitor pages and explains why each change matters and what to do about it; tracks your SERP positions daily including AI Overview citations and Featured Snippets; ships you a daily digest email with the signal stripped from the noise.
How is this different from other competitor monitoring tools?+
Most tools tell you what changed. Lookrwise tells you why it matters and what to do — and we don't charge per competitor. Flat-rate. Built for operators, not enterprise procurement.
When do I get in?+
We're inviting in batches. Earlier signups go first. You'll get an email the moment your spot opens — no need to check back.
Why a waitlist?+
I'm onboarding every early user personally so the first version is shaped by real workflows, not guesses. Reply to the welcome email and tell me what you actually need — your answers shape what ships next.
Are you building this in public?+
Yes. Weekly progress on X — real numbers, real screenshots, real bugs. Follow at @eliakuratli.

Get on the list.

Inviting daily. Earlier signups go first.